AAA
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AAA

Keeping a 100-year-old company relevant in 2026 and beyond

Role Senior Designer — lead team on Insurance, support for Discounts & Rewards,  CRM and special projects.

AAA is best known for its industry-leading roadside service, but insurance is the biggest revenue driver. I was part of the lead team on insurance, handling day-to-day retail marketing and regional, sweepstakes and sports partnerships.

Gen X Adulting Commitment

In-Branch Video

AAA LIAM Poster — Swim AAA LIAM Poster — Couch AAA LIAM Poster — Blanket

Discounts & Rewards

AAA built the largest network of discounts & rewards partners in the U.S. Members can save on dining, homewares, appliances, home improvement, movies, amusement parks and more. We took every chance to remind members to use it — like reaching out right when a member moved into a new home.

AAA Flatbed with Target Logo New Movers Social Media New Movers Email

D&R campaign aimed at newly moved

CRM

AAA membership pays off in lots of ways. An ongoing campaign reminded members why it's worth staying.

AAA CRM — Retention
AAA CRM — New Movers
AAA CRM — Sweeps
← All Work