Chevrolet

America's heritage truck, the Chevy Silverado.

Role Sr. Art Director

Working on America’s Heritage truck was about building a consistent brand story across a wide range of creative. The work spanned brand-level campaigns, demanding running-footage packages, feature-rich showcase projects and targeted work for affinity groups like bow hunters.

Don't come back without footage that kicks ass." That was a direct quote from a Chevy client. Below: the moment a Silverado nearly toppled down the mountain as we were positioning it for the 'Trophy Truck' shot.

We thought of dozens of ways to showcase capability. In this mud bog shot, the crew took bets on whether the driver could make it through the mud pit in a single take.