Harley Davidson

Riding into the Harley brotherhood

Role Sr. Art Director

The best way to create advertising for a product is to use the product. In 2007, after a frend's offer of a spot in his band's pop-up camper, I rode solo to Sturgis.

I rode past amber waves of grain, saw Mount Rushmore, experienced what must be considered heaven by riders—the switchbacks of the Black Hills, and posed for a photo with a bikini model. Something like a brand manifesto come to life.